Scratch That, THE TOUR is HERE!

A Tour That’s Anything But Boring

Hi hi!!!

It’s happening. It’s really HAPPENING. My cookbook, Scratch That, is officially out NEXT week (!!!) I’m having that moment where everything feels wildly surreal, slightly terrifying, and deeply exciting—kind of like making a soufflé. The stakes are high, you know you may fall, but you also may rise to incredible heights. Either way, you’ll learn something, laugh a little, and hopefully end up with something delicious. That’s the entire spirit of Scratch That—a celebration of food, failure, and finding joy in the mess.😅

So this is your FINAL CALL to order my cookbook if you haven’t already. Why should you?

EHEM, BECAUSE:

• You love me.

• You love food.

• You love a little mess.

• You believe your mistakes are learning opportunities.

• You want to build confidence in the kitchen and in life.

• AND you want to support a decade of work, a little dream that turned into a big hardcover moment.

👉 ORDER SCRATCH THAT TODAY!!! I promise it has something JUST. FOR. YOU!

OK, now for the juicy part…

I have never gone on tour before. I didn’t want to just do a bunch of boring bookstore Q&As where I sit in a folding chair and awkwardly read a page of the book (no shade, but… you know me). So I planned a tour that feels like me. Like a party. Like a night out with drinks, food, laughter, surprises, and a little chaos.

We’re talking vibes. We’re talking snacks. We’re talking cocktails, conversations, AND even some special guests !!!!

Here’s where I’ll be:

📍New York, April 22 - SIP, SIGN, & SHOP!
At Dagne Dover SOHO - 6:00 PM
FREE ADMISSION WITH RSVP! (So, really. Click that link to RSVP)

📍Los Angeles, April 26 - COOKING DEMO
At LA Times Festival of Books - 3:30 PM
Free General Admission

📍San Francisco, April 29 - AN INTIMATE CONVO WITH ZOYA
At Omnivore Books - 6:30 PM
Free Admission

📍Los Angeles, April 30 - Grand Finale PARTY
At Seco Silver Lake x Now Serving
This is a ticketed event. (Grab them now before they sell out!) With your ticket you get a copy of Scratch That (signed personally by moi), wine, & bites! THAT’S SOME BANG FOR YOUR BUCK! This is one of my favorite neighborhood wine bars, so it will be just like a night out on the town! Just you, me, my closest friends & fam, good wine, good food, AND LOTS OF SPECIAL GUESTS! You won’t want to miss it!!!

Each stop is a little different. ALL of them are a celebration of the mess and magic of cooking—and of doing cooking and life your own way.

If you’re in or near any of those cities, come through. Bring your friends, your fam, your neighbor who loves banana bread. It’s gonna be fun. It’s gonna be heartfelt. It’s gonna be very me.

And if you can’t come IRL, ordering the book is the best way to be part of the party from wherever you are.

Thank you for being here. I mean it. This whole thing has been wild and weird and wonderful, and I’m so lucky to have you on this ride with me.

Now let’s go make a mess!!!

xo
Alix

P.S. Preorder it now, before I show up at your house with a mixing bowl and a megaphone!!!!!